Josh Laxton on Evangelism Lessons From Jesus’ Encounter With the Woman at the Well

Josh Laxton currently serves as the Assistant Director of the Billy Graham Center, Lausanne North American Coordinator at Wheaton College, and a co-host of the new podcast, Living in the Land of Oz. He has a Ph.D. in North American Missiology from Southeastern Baptist Theological Seminary. The views expressed in this commentary are solely those of the author.

I think we’ve all seen bad evangelism. In fact, I’ve been a culprit of bad evangelism.

Back when I was a freshman in high school, I remember telling my cousin that he was going to die and go to hell. No, that didn’t come in the middle of a conversation, that was my conversation starter. Yep…I know, that wasn’t the most effective sentence to begin a conversation with.

We all have in our minds what we would deem bad evangelism or evangelistic tactics. So, what about good evangelism? What does good evangelism look like?

If we want to see what good evangelism looks like in practice, we should read about and watch the greatest evangelist who ever walked planet earth. Who is that you ask? Jesus!

One of my favorite passages that highlights good evangelism is John 4, where Jesus encounters the woman at the well. In that narrative, we learn at least five lessons from Jesus about what I will refer to as “well”-done evangelism.

CROSSOVER into the person’s territory

We learn in the narrative that Jesus crosses a couple of cultural boundaries.

Most know about the racial tension between the Jews and Samaritans during that time, and how many Jews avoided going through Samaria or engaging with Samaritans altogether. In addition, most know the cultural dynamics between men and women where men didn’t engage women in public. Moreover, most know that Jewish teachers or rabbis avoided “sinners.”

Jesus, however, crossed all the boundaries mentioned above as he went through Samaria and once there engaged an immoral Samaritan woman at the public well.

Why did he do this? We learn in verse 4, he “had” to go.

In other words, Jesus didn’t have a choice. Jesus knew the Father had sent him on a mission to seek and save that which was lost (Luke 19:10), which meant that he had to cross barriers, boundaries, and obstacles to reach people far from God.

Evangelism is about crossing barriers to engage a person’s or a people’s heart. That might mean we cross seats, cross tables, cross cubicles, cross streets, cross zip-codes, cross state lines, or cross countries.

And in crossing such boundaries, we may be very well crossing barriers and obstacles such as race, ethnicity, socio economic differences, religions, or cultural norms.

Failure to crossover boundaries, obstacles, or barriers will result in missing a divine appoint.


The first step to “well”-done evangelism begins with crossing over into one’s territory. That’s a big move. But like in basketball, you need skills other than a mad crossover in order to score. So, Jesus engages in a relational conversation.

The evangelistic method (or style) used for the woman at the well is primarily relational—conversational. We see this style used in other places like Luke 19, with Zacchaeus. However, there are other methods and types of evangelism—like social (biblical) justice and apolgetics—that build platforms to share the good news.

Nevertheless, Jesus begins this conversation by asking her for a drink—completely taking her off guard—and then moves to the topic of “gift” and “living water.”

The reason why this conversation was so important for this woman is because she was an outcast. Thus, she wouldn’t have engaged in many relational conversations like the one initiated by Jesus. She’s intrigued by the whole idea of the gift of God and living water.

The more they converse, the more we learn about this woman.

Conversations are a gateway into people’s hearts.

Identify their CRAVING

King David penned, “O God, you are my God. Earnestly I seek you; my soul thirsts for You; my flesh faints for you, as in a dry and weary land where there is no water” (Ps 63:1). With this imagery, David describes his longing after God. Just as one dying of thirst in a desert longs for water, so does David’s soul long for God.

The reality is that in a fallen world every soul longs and pants for something to fill them and bring them complete satisfaction. Pascal argues,

What else does this craving, and this helplessness, proclaim but that there was once in man a true happiness, of which all that now remains is the empty print and trace? This he tries in vain to fill with everything around him, seeking in things that are not there the help he cannot find in those that are, though none can help, since this infinite abyss can be filled only with an infinite and immutable object; in other words by God himself. (PenséesVII 425)

Jesus, through this conversation, brings the woman to unearth the dissatisfaction and unfulfillment in her life. She wants this living water so that she doesn’t have to keep coming to this well. She would rather stay home than risk running into people in public.

With full knowledge of the woman, and how thirsty she is, Jesus takes the conversation to the place of her emptiness—the place of her sin and shame. He breaches the subject of her relationships.

Doing good evangelism requires us to uncover the hurts, habits, and hang-ups—the sin and shame—of people that prevent them from feeling whole.

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Source: Christianity Today